Anything can happen. I understood this as I played alone on the bumpy asphalt of the small village in southern Italy where I grew up. If a dream crossed my gaze, I would catch it. And with it, I would run a series of experiments to see how it reacted. I’d put it in a jar under the sun or in the cold of the refrigerator, or in one of the puddles near my house that never dried up, to see if it could swim, if it could survive. I played with it, laughed with it, fought with it. Sometimes, the dream would die, but if it survived, I would set it free to take hold of my mind.
This dream is now an idea. An idea to create a universe, a feeling, and a life through clothing. My name is Flaviano Sangiorgi, and here is my collection, "En Pleine Flemme".
It all begins with laziness.
This state of mind stems from a way of life. A life spent between stone and sea, with the blazing sun on the asphalt that forces you to slow down, out of breath. A life governed by calmness, gentleness, everything in its own time and a time for everything.
Being in a hurry doesn’t exist; everyone owns their own time. You're never late. You're never early. You're never in sync with time.
We slow down, to observe nature, to enjoy the sunlight, to breathe in the air of lemon groves, car windows down, cruising at a minimal speed to absorb everything, to contemplate everything.
A wooden lounge chair, ice cream melting in your hand, the scent of damp laundry swaying in the wind.
Everything around us is gentle, the delicate contrasts of the landscapes, the soft sea breeze, the sweet taste of sun-soaked fruits.
We almost become like chameleons, adapting, becoming a metaphor for lightness ourselves. Slow movements, casual strides.
A small burst of daily energy during the communal physical activity everyone partakes in: meeting on a football field as daylight fades, when the air cools and tickles our calves.
Laziness is not a flaw.
Each piece is a deconstruction of the codes of both men's and women's wardrobes. None of these pieces can be identified by gender. They are all designed for individuals, not orientations.
Codes were made to be broken, modified, and in that spirit, the creations in this collection blend the basic codes of the industry.
Take jeans, for example. One might think they should be made of denim. The "jeans of laziness" are made of sweat fabric. Through a thorough study of the codes of jeans—the panels, the topstitching, the pockets—it resembles a classic pair of jeans in every way, but the fabric follows the logic of the inspiration: it is comfortable, soothing.
Or consider the image of a sweater knitted by a grandmother. We all have a specific image in mind. This image is the primary inspiration, which was then deconstructed and brought into the Asulæ universe.
Codes give us comfort, but is the world still made for them? Life for us young people today is stressful, oppressive, which is why it might be better lived in a comforting way, with a wardrobe created around reassuring forms that reflect our inner selves.
The Movement.
Each of us is, in ourselves, an architectural masterpiece. Our bodies are the purest expression of creation.
The creation of life, of memories hidden in every fold, every wrinkle, every expression etched on our skin, our faces.
These changes impose themselves on us at every stage of our lives, from the round face of a newborn to the face full of experience of a grandfather who has lived a long life.
We are all creators in our own way; we create the features that define us, which will be what others remember of us.
Each of these shapes subtly finds its way into the folds and lines of the pieces in this collection. An ode to the passage of time, to the changes we undergo, which make us temples of reminiscence.
A reminder of what we have been, what we are, and what we will choose to become.