THE BRAND

January 2021, ASULÆ sees the light of day.

Dive into the childhood memories of the creator, who grew up in sou-
thern Italy between his mother’s sewing workshop and stone football
fields, with natural daylight in his eyes and the expanse of the sea.
His homeland, a land of freedom and resources, and a time that flows
slowly.

Asulæ reinterprets architecture in its own way, reflecting light and
sunshine, airy spaces and rounded, minimalist shapes, almost reassu-
ring.

An uncontrollable need to express emotions through the movements
of clothing, in the image of the posture and gestures of a body.

Asulae offers a luxury streetwear wardrobe. A timeless identity that
combines urban culture with traditional craftsmanship.

Oversized and androgynous pieces that allow any physique to find its
place. A considerable interest in handmade and craftsmanship, allowing
to find a soul and feelings in each piece and fabric: happiness, noncha-
lance, nostalgia.

And creativity, which will always remain the true goal of human beings.

FLAVIANO

The foundations of his story have roots in Sicily, a land of intoxicating citrus scents, full of sun and landscapes as wild as they are colorful. Flaviano spent the first
14 years of his life in the alleys of a mountain village, between two very different workshops that would become complementary for him: his father’s mechanic shop and his mother’s sewing shop.

The rigor that both emanated, whether in the precision of a repair or the design of a garment, had a major impact: he grew up thinking of entrepreneurship as a career goal. It was during his adolescence that he underwent a big change: a move to Belgium. His life changed completely, going from a village to a city, and the shock was such that it took time to adapt. He was not yet aware that the desire to take on his ancestors’ profession sewing, fashion, and design was germinating in his brain.

He became interested in it little by little, far from the soccer fields and friends he had left in Sicily, until he insisted on following a university course on this passion with his mother. At the same time, an
interest in social media, especially those focused on fashion and lifestyle, was born.

He decided to launch himself into content creation on Instagram, sharing his style, looks, working on his image, and taking care of his presentation. Success was on
the horizon, and big names started to contact him. Zalando, Versace, Prada, Vivienne Westwood, to name a few, collaborated with Flaviano.

This experience pushed him even further in the direction of creation and fashion. Every day, additional ideas arise in him, the need to create these pieces that he cannot find in stores. His sense of fashion is refined, both through his studies and his partnerships with the many inspiring fashion houses that accompany him along his journey. He thus begins a journey, simultaneously with his studies, which no longer stimulate him
enough, which will lead him to this long-awaited moment, the birth of his brand, a real collection, a project that seemed unattainable finally reached by his fingertips.

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